The "Gentle Care for Fine Fabrics" campaign by Woolite likely focuses on the key attributes of the brand's fabric care products, particularly their ability to clean and preserve delicate and fine fabrics. Woolite is known for its specialized laundry detergents designed to protect the integrity and appearance of delicate garments. Here's what this campaign did entail:

1. Fabric Preservation: Highlighting Woolite's gentle and specialized formula that helps maintain the quality, color, and softness of fine fabrics, including wool, silk, and lace.

2. Versatility: Communicating that Woolite can be used for a wide range of fine fabrics and delicates, making it a versatile and reliable laundry detergent.

3. Color Protection: Emphasizing how Woolite safeguards the vibrant colors of garments, preventing fading or bleeding that can occur with standard detergents.

4. Fiber Care: Showcasing Woolite's role in preserving the delicate fibers of clothing items, ensuring they last longer and remain in pristine condition.

5. Trusted Brand: Reinforcing Woolite's reputation as a trusted and reliable brand for delicate fabric care, with a history of providing effective solutions.

6. User-Friendly: Explaining that Woolite is easy to use and can be incorporated into regular laundry routines to ensure gentle care for fine fabrics.

The "Gentle Care for Fine Fabrics" campaign positions Woolite as the go-to choice for consumers who value their delicate and fine clothing items and want to extend their lifespan and maintain their appearance. Specific campaign details and messaging did evolve over time, so it's advisable to refer to Woolite's official website and marketing materials for the most up-to-date information.